- Grammy-nominated rapper Logic signs a deal to circulate exclusively on Twitch.
- The deal is price seven figures, the rapper shows in an interview.
- The announcement comes appropriate days after Logic launched his retirement from the tune industry.
Days after announcing his retirement from the tune industry, Grammy Award-nominated rapper Logic has signed a take care of Twitch. Logic, whose closing album No Pressure drops later this week, is legendary for being an avid gamer.
Inan interview with The Verge, Logic said that,
I’m no longer this rapper man, man, I’m appropriate a nerd. I relish video games. I’m blessed ample to have faith thousands and thousands of followers and followers. So it is a gargantuan partnership.
The take care of Twitch doesn’t appropriate give Logic a blueprint to play video games in front of his followers. Logic additionally confirmed that the deal is price seven figures. Twitch hasn’t published an staunch number.
Logic, who has two Billboard U.S. no 1 albums to his title, shall bestreaming on Twitchevery week. The first of these will happen on July 21 at 5 p.m. ET, where he’ll be sharing tracks off of his upcoming album, No Pressure. Fans can additionally ask gaming, studio sessions, particular associates, and AMAs (Ask Me Anything), Twitch confirmed in a press unencumber.
Twitch Loses Dr Disrespect, Gains Logic
This deal couldn’t come at a more in-depth time for Twitch, which is hurting afterbanning Dr Disrespect from the platform.
Dr Disrespect changed into as soon as one of Twitch’s most valuable creators. Logic isn’t belief of as a Dr Disrespect substitute, however it does existing that Twitch is extra than ready to splash the cash when it feels the must boom its expertise pool.
It additionally underscores the reality that streaming platforms relish Twitch are no longer appropriate competing for worn game-streaming expertise. Well-known streamerNinja could very nicely be a hot property following the Mixer shutdown, however he’s no longer the correct extensive title that streaming platforms are attempting to salvage.
Diverse Rappers Twitch Would possibly maybe well also Signal
Logic’s Twitch deal isn’t the first streaming-rap partnership that followers have faith viewed, and it’s no longer going to be the final.
In February, budding Twitch competitorCaffeine signed a take care of Draketo circulate Ultimate Rap League rap battles on the platform. This additionally followed a streaming take care of Migos rapper Offset that changed into as soon as launched final year.
Diverse rap and hip hop performers known for his or her admire of gaming are Lil Yachty, Post Malone, Kyle, and T-Be anxious, who in most cases streams on Twitch. Tyler, The Creator, whose passion for the Skate sequence will have faith helped Skate 4 to happen, is additionally extensive into video games. The Twitch loads would admire any of these, so uncommon offers with them could very nicely be subsequent.